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About Bevz
Made by retailers, for retailers
Bevz’s co-founder, Victor Grayr, spent over 35 years as a retailer struggling with technology that always fell short of liquor store needs. Finally, in 2019 he decided to take matters into his own hands & launched Bevz with the idea of creating a platform specifically designed for independent liquor & convenience stores.
Originally launched as a delivery app for independent liquor stores, Victor was successful at growing Bevz's popularity in the Los Angeles area within a few months of launch. His next challenge was to find a team that could grow Bevz nationwide. To lead operations, Victor brought on Jason Vego, who was the Head of Employee Communications & Engagement at Citrix. Read more about Jason's journey to CEO in his blog From Basketball Coach to Co-Founder.
Together, they transformed Bevz into a SaaS platform for liquor stores across the country.
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Meet The Team
Victor Grayr
Co-Founder
Owner & Operator of convenience stores for 35+ years, with millions in annual revenue.
Victor is an independent consultant for 100+ convenience stores. He specializes in supporting convenience stores by advising on business operations and growth.
He is also a strategic advisor for global alcohol brands
and wholesalers.
Jason Vego
Co-Founder & CEO
Led global teams of project managers, consultants, and marketing professionals.
At Citrix, Jason owned
employee and manager communications/engagement for 10,000+ employees globally.
Jason was also a project management, marketing, and communications consultant.
MBA from UCLA Anderson.
Jim Goodman
CTO
Founding member of Ticketmaster Online & Corks, a national wine app that Jim successfully exited.
Jim was the CTO of a multi-billion dollar family office
for 5 years.
He has integrated hundreds of APIs at Intel to create
the AppUp ecosystem.
Our vision is to transform the 100,000+ independent liquor stores across the nation with the technology, data, and support they need to compete against corporate chains, and create the largest network of liquor stores in the world.
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We are retailer first. Always.
