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  • Writer's pictureBEVZ

4 Exciting Trends Shaping the World of Liquor Products in 2024

The liquor industry is a dynamic landscape, constantly evolving to meet the changing preferences of consumers. As 2024 kicks off, we have seen several exciting trends shaping the world of liquor products. From the rise of non-alcoholic spirits to the exploration of diverse Asian spirits, the integration of coffee as a cocktail ingredient, and the enduring popularity of agave-based spirits like tequila and mezcal, liquor store owners have ample opportunities to elevate their businesses. In this article, we'll delve into these trends and explore strategies to help store owners capitalize on them.


#1 Add Non-Alcoholic Spirits

One of the most significant trends gaining momentum in recent years is the rise of non-alcoholic spirits. As consumers seek alternatives to traditional alcoholic beverages, brands like Seedlip, Ritual Zero Proof, and Fluère have emerged as pioneers in this movement. These brands offer a wide range of non-alcoholic options that deliver on both taste and experience, presenting liquor store owners with an exciting opportunity to reach a wider audience.


How can store owners do this?

Tap into this trend by curating a dedicated section for non-alcoholic spirits, showcasing the latest offerings, and providing customers with an opportunity to explore this burgeoning category. By staying ahead of the curve and offering high-quality alternatives, liquor stores can cater to a broader customer base and contribute to the changing landscape of the industry.


#2 Explore Diverse Asian Spirits

A growing familiarity with Asian spirits is another trend that liquor store owners should not overlook. Japanese shochu, Korean soju, and Chinese baijiu are gaining recognition outside their traditional markets, presenting an opportunity for store owners to diversify their product offerings.


By sourcing and showcasing these unique spirits, liquor store owners can cater to the evolving palates of their customers and provide them with a chance to experience the rich cultural heritage associated with these products. Creating a dedicated section for Asian spirits or organizing themed events can further engage customers and encourage them to explore these exciting alternatives.


#3 Introduce Coffee as a Cocktail Ingredient

The use of coffee as a cocktail ingredient has become a notable trend in the beverage industry. Coffee-based cocktails, with their rich and complex flavors, have gained popularity among consumers seeking a unique drinking experience. Liquor store owners can leverage this trend by curating a selection of coffee-based spirits and liqueurs.


According to an article from Bartenders Business, the annual growth rate of coffee liqueur consumption is approximately 43.88%.


By providing customers with access to these innovative products, liquor store owners enable them to experiment with creating their own coffee-infused cocktails at home. Additionally, organizing tasting events or collaborating with local coffee roasters can further enhance the customer experience, making the store a go-to destination for those looking to explore the world of coffee-infused libations.


#4 Capitalize on the Popularity of Agave-Based Spirits

Amidst these evolving trends, the continued popularity of agave-based spirits such as tequila and mezcal remains a driving force in the liquor industry. The global demand for premium tequila and artisanal mezcal continues to soar, presenting an opportunity for liquor store owners to expand their selections in this category.


By offering a diverse range of agave-based spirits, including limited-edition releases and small-batch productions, store owners can cater to the discerning tastes of consumers who seek high-quality and authentic experiences. Collaborating with distilleries, hosting themed events, and providing educational resources about agave-based spirits can further enhance customer engagement and loyalty.


According to Statista, the global market for tequila was valued at 19.76 billion U.S. dollars in 2022. By 2028, the size of the market is expected to increase to 30.06 billion dollars.




Statista Image




Getting started

Navigating these trends might feel daunting, but seizing the opportunities they present can be straightforward. Begin by selecting one or two avenues to explore, then delve into some research. Engage with your customers to understand the products they wish to see in-store and gather actionable feedback.


Having conversations with regular walk-in customers is a great starting point. Alternatively, leverage the power of social media and email marketing by conducting polls to gauge customers' preferences for future products. Taking the time for thorough research is crucial before diving in, ensuring you avoid potential overstock issues.


As we navigate the exciting landscape of 2024, liquor store owners have the opportunity to not only meet the current demands of consumers but also to shape the future of the industry. 


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